{"id":990,"date":"2012-07-29T12:43:07","date_gmt":"2012-07-29T04:43:07","guid":{"rendered":"http:\/\/www.huzs.top\/?p=990"},"modified":"2012-07-29T12:43:07","modified_gmt":"2012-07-29T04:43:07","slug":"%e7%bd%91%e7%ab%99%e5%88%86%e6%9e%90%ef%bc%9a%e7%bd%91%e7%ab%99%e7%94%a8%e6%88%b7%e7%9a%84%e7%94%9f%e5%91%bd%e5%91%a8%e6%9c%9f%e4%bb%b7%e5%80%bc%e5%88%86%e6%9e%90","status":"publish","type":"post","link":"https:\/\/www.huzs.top\/?p=990","title":{"rendered":"\u7f51\u7ad9\u5206\u6790\uff1a\u7f51\u7ad9\u7528\u6237\u7684\u751f\u547d\u5468\u671f\u4ef7\u503c\u5206\u6790"},"content":{"rendered":"<p>Avinash Kaushik\u7684\u535a\u5ba2\u4e2d\u6700\u8fd1\u66f4\u65b0\u7684\u4e00\u7bc7\u6587\u7ae0\u2014\u2014Calculate Customer Lifetime Value\uff0c\u91cc\u9762\u975e\u5e38\u8be6\u7ec6\u5730\u8bba\u8ff0\u4e86\u4ec0\u4e48\u662f\u7f51\u7ad9\u7528\u6237\u7684\u751f\u547d\u5468\u671f\u4ef7\u503c\uff08Lifetime Value\uff0c\u7b80\u79f0LTV\uff09\uff0c\u53ca\u4e3a\u4ec0\u4e48\u8981\u4f7f\u7528LTV\u8fd9\u4e2a\u6307\u6807\u3002\u5176\u4e2d\u4e3b\u8981\u9610\u8ff0\u7684\u662f\u5728SEM\u53ca\u7f51\u7ad9\u63a8\u5e7f\u7684\u8fc7\u7a0b\u4e2d\u4e0d\u8981\u4ec5\u5173\u6ce8\u4e8e\u4e00\u6b21\u8bbf\u95ee\uff08Visit\uff09\u4e2d\u7684\u8f6c\u5316\u7387 \uff08Conversion Rates\uff09\u548cCPA\uff08Cost Per Acquisition\uff09\u8fd9\u4e9b\u6307\u6807\uff0c\u8ba1\u7b97\u7528\u6237\u5728\u7f51\u7ad9\u7684\u6574\u4e2a\u5468\u671f\u4e2d\u521b\u9020\u7684\u603b\u4ef7\u503c\u5c06\u66f4\u5177\u610f\u4e49\uff0c\u7528\u6237\u751f\u547d\u5468\u671f\u4ef7\u503c\u5bf9\u4e8e\u8861\u91cf\u7f51\u7ad9\u7684\u63a8\u5e7f\u7b56\u7565\u975e\u5e38\u5177\u6709\u53c2\u8003\u4ef7\u503c\u3002\\n<\/p>\n<h3>\u4ec0\u4e48\u662f\u7528\u6237\u7684\u751f\u547d\u5468\u671f\u4ef7\u503c<\/h3>\n<p>\\n\u751f\u547d\u5468\u671f\u662f\u6307\u4e00\u4e2a\u4e3b\u4f53\u4ece\u5f00\u59cb\u5230\u7ed3\u675f\u7684\u53d1\u5c55\u8fc7\u7a0b\uff0c\u6240\u4ee5\u7f51\u7ad9\u7528\u6237\u7684\u751f\u547d\u5468\u671f\u53ef\u4ee5\u89e3\u91ca\u4e3a\u7528\u6237\u4ece\u4e0e\u7f51\u7ad9\u5efa\u7acb\u5173\u7cfb\u5f00\u59cb\u5230\u4e0e\u7f51\u7ad9\u5f7b\u5e95\u8131\u79bb\u5173\u7cfb\u7684\u6574\u4e2a\u53d1\u5c55\u8fc7\u7a0b\uff0c\u800c\u7528\u6237\u7684\u751f\u547d\u5468\u671f\u4ef7\u503c\u5c31\u662f\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\u7528\u6237\u4e3a\u7f51\u7ad9\u6240\u5e26\u6765\u7684\u4ef7\u503c\u603b\u548c\u3002\\n\\n\u7528\u6237\u7684\u751f\u547d\u5468\u671f\u53ef\u4ee5\u5206\u4e3a4\u5404\u9636\u6bb5\uff0c\u5982\u4e0b\u56fe\uff1a\\n\\n<a 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Kaushik\u5728\u4ed6\u7684\u535a\u5ba2\u4e2d\u4f8b\u4e3e\u7684\u4e00\u4e9b\u4f8b\u5b50\u6bd4\u8f83\u591a\u7684\u662f\u4ece\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u7684\u89d2\u5ea6\uff0c\u56e0\u4e3a\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u7528\u6237\u7684\u751f\u547d\u5468\u671f\u4ef7\u503c\u66f4\u6613\u4e8e\u88ab\u8861\u91cf\uff0c\u53ef\u4ee5\u76f4\u63a5\u8ba1\u7b97\u7528\u6237\u4ece\u4f7f\u7528\u8be5 \u7f51\u7ad9\u5f00\u59cb\u5728\u7f51\u7ad9\u4e2d\u7684\u603b\u6d88\u8d39\u91d1\u989d\u3001\u51c0\u5229\u6da6\u7b49\uff0c\u57fa\u4e8e\u8fd9\u4e9b\u6307\u6807\u901a\u8fc7\u7ec6\u5206\u7528\u6237\u7684\u4e0d\u540c\u6765\u6e90\uff0c\u53ef\u4ee5\u8ba1\u7b97\u4e0d\u540c\u63a8\u5e7f\u7b56\u7565\u7684\u6295\u8d44\u56de\u62a5\u7387\uff08ROI\uff09\uff0c\u8fdb\u800c\u533a\u5206\u4f18\u52a3\u3002\\n\\n\u8fd9 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Analytics\u4e2d\u8bc4\u4ef7\u7528\u6237\u5fe0\u8bda\u5ea6\u76844\u4e2a\u6307\u6807\u2014\u2014<strong>\u7528\u6237\u8bbf\u95ee\u9891\u7387\u3001\u6700\u8fd1\u8bbf\u95ee\u65f6\u95f4\u3001\u5e73\u5747\u505c\u7559\u65f6\u95f4\u3001\u5e73\u5747\u6d4f\u89c8\u9875\u9762\u6570<\/strong>\u3002 \u8fd9\u4e9b\u6307\u6807\u662f\u6240\u6709\u7f51\u7ad9\u90fd\u53ef\u4ee5\u6d4b\u91cf\u5f97\u5230\u7684\uff0c\u540c\u65f6\u63d0\u9ad8\u7528\u6237\u7684\u5fe0\u8bda\u5ea6\u662f\u6240\u6709\u7f51\u7ad9\u7684\u5171\u540c\u76ee\u6807\uff0c\u5fe0\u8bda\u7528\u6237\u5bf9\u7f51\u7ad9\u7684\u4ef7\u503c\u662f\u4e0d\u8a00\u800c\u55bb\u7684\uff0c\u4ed6\u4eec\u4e0d\u4ec5\u53ef\u4ee5\u4e3a\u7f51\u7ad9\u5e26\u6765\u6301\u7eed\u7684\u4ef7 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